Digital Marketing Certificate

digital marketing certification

At the Pennsylvania Institute of Technology, we are proud to provide students with a diverse array of tools, fully preparing them for a rewarding career upon graduation. This includes offering supplemental concentrations, such as P.I.T.’s online digital marketing certificate, to further encourage students to focus on both their strengths and aspirations.

Discover how you can pursue your digital marketing certificate when enrolling in our B.S. in Business Administration.

What to Know About Our Online Digital Marketing Certificate

Digital marketing incorporates the use of various online channels to market products and services to a select target audience. This can include using digital strategies, such as social media, website optimization, search engine optimization (SEO), and beyond. With the digital marketing industry increasing at a projected compound annual growth rate (CAGR) of 13.6% between 2024 and 2033, now is the perfect time to start your career in the field.

Through P.I.T.’s online digital marketing certificate, our faculty and staff will supply detailed instruction on the digital marketing industry itself, as well as highlighting key strategies you should utilize in future campaigns. Offered as an online, stackable concentration alongside our Bachelor of Science in Business Administration, the digital marketing certificate allows students to tailor their interests for personal growth and career readiness into one complete degree program.

For more information about the details of the certificate, as well as how it coincides with your bachelor’s in business administration, please contact our team directly.

Why Digital Marketing Certification Is Highly Valued in Diverse Industries

As our world becomes increasingly integrated with technology, businesses have to adapt to continue attracting customers. People are online more than ever, so it’s extremely important for companies to make themselves visible through channels like Google search results, social media, paid search, and more. Digital marketing equips businesses in all industries to be prepared for shifting needs.

Some industries that benefit from digital marketing strategies include:

  • Healthcare
  • Retail
  • Ecommerce
  • Home services
  • Legal
  • Entertainment
  • Education
  • And more

No matter the size of a business, digital marketing is an effective tool that’s necessary for growth in today’s environment, so companies are in need of talented professionals. Those with a digital marketing certification can work within any industry and help businesses expand their customer base online.

Current Digital Marketing Statistics

If you’re interested in obtaining your digital marketer certification, the following statistics help to showcase the value of digital marketing for all businesses:

  • 51% of those who own a smartphone and use it for research will discover a new product or company during searches (Ahrefs)
  • 45% of small businesses invest in pay-per-click advertising (Rank Tracker)
  • By 2028, global ecommerce sales are expected to hit $8.09 trillion worldwide (Shopify)
  • Stores that utilize one or more social media account have generated 32% more in sales compared to stores that don’t use social media (Saleslion)
  • 68% of Americans say that they use social media (Pew Research)
  • Google generates more than 8.5 billion searches per day (AIOSEO)

In addition to these general digital marketing statistics, here is an overview of digital marketing career statistics that highlight the importance of this role:

  • Inbound marketing helps businesses grow 50% more in sales (The Social Shepherd)
  • 66% of marketers have said that digital marketing strategies contributed to their company’s success (The Social Shepherd)
  • With digital marketing being in the top ten most in-demand jobs, there are approximately 860,000 job openings globally (Search Engine Journal)
  • B2B businesses have 5% of their employees in the marketing department, with Digital Marketing Manager being one of the specialized roles (Search Engine Journal)

Potential Career Paths with a Digital Marketing Certificate

With your online digital marketing certificate and your B.S. in Business Administration, there is a plethora of occupations that you can choose from. Just some of these career paths include the following:

  • Market research analyst – This role studies consumer behavior and preferences for certain products or services to help businesses make informed decisions. The position requires skills such as critical thinking, effective analysis, and strong communication.
  • Marketing manager – This position oversees a marketing department and manages strategies and campaigns to further increase the demand for products and services. Marketing managers possess skills such as leadership, problem solving, and organization.
  • Web developer – With creative and technical skills as part of their toolkit, web developers design and code websites so they can maintain functionality and improve the user experience on sites. With the strength of a website being a key Google ranking signal, web developers play a vital role in online marketing efforts.
  • UI/UX designer – User interface and user experience designers focus on creating digital products that enhance overall user satisfaction. This role has the responsibilities of working with design software tools, creating aesthetically appealing graphics and designs, and bringing to life project ideas.

Our digital marketing courses will prepare you with the knowledge and skills needed to be successful in a wide range of digital marketing careers. These courses will also inform you of current digital marketing trends, such as the use of AI tools, influencer marketing, voice search and more.

Why We’re Your Choice for a Digital Marketing Certificate

Our team is fully committed to providing you with the tools that you need to feel confident in any role you desire. That’s why we offer an extensive array of support services to promote your professional development and academic success while completing your digital marketer certification. Just some of these services include:

Alongside our support services, we’re also dedicated to ensuring that each student can properly communicate with their professors and learn within a supportive environment. With that in mind, our digital marketing courses’ class sizes feature a 15-to-1 student-to-faculty ratio, fostering worthwhile interactions between students and faculty.

No matter if you’re pursuing your digital marketing certificate or one of our several stackable concentrations through our business administration bachelor’s degree, know that your success is our top priority, and our faculty and staff want to help you achieve exactly that.

Apply to Our B.S. in Business Administration Today

Ready to pursue your online digital marketing certificate through our bachelor’s in business administration? If so, apply to our distinguished program or contact our team today to request more information. We look forward to discussing your future at the Pennsylvania Institute of Technology.